“Ama-oda ahlelelwe ukuphela kuka-April ngonyaka ozayo”
“Ama-oda ahlelelwe ukuphela kuka-April ngonyaka ozayo”
Umthombo: First Finance
Ngemva kokubhekana nokwehla okukhulu ngenxa yomthelela walolu bhubhane, u-Jin Chonggeng, isekela lemenenja jikelele ye-Zhejiang Ginza Luggage Co., Ltd. (kamuva ebizwa ngokuthi “i-Ginza Luggage”), utshele i-China First Finance and Economics ukuthi ukuhwebelana kwenkampani kwamanye amazwe. ama-oda aphindaphindeke kakhulu kulo nyaka.Manje sekuneziqukathi ezi-5 kuye kweziyisi-8 ezithunyelwa nsuku zonke, kanti ngo-2020 kuzoba nesiqukathi esisodwa kuphela ngosuku.Isamba senani lama-oda onyaka kulindeleke ukuthi lenyuke cishe ngo-40% unyaka nonyaka.
U-40% uyisilinganiso esiqinile sale nkampani ehamba phambili e-Pinghu, e-Zhejiang.
Njengenye yezindawo ezintathu ezinkulu zokukhiqiza imithwalo e-China, i-Zhejiang Pinghu ikakhulukazi ithumela ngaphandle amakesi ezinqola zokuvakasha, ezibalela cishe ingxenye eyodwa kwezintathu yokuthunyelwa kwemithwalo yezwe.UGu Yueqin, unobhala-jikelele weZhejiang Pinghu Luggage Association, utshele abeFirst Finance ukuthi kusukela kulo nyaka, bangaphezu kuka-400 abakhiqizi bempahla bakuleli abamatasa besebenza isikhathi esengeziwe ukuze babambe iqhaza.Imiyalo yohwebo lwangaphandle igcine ukukhula okungaphezu kwama-50%.Umthamo wemithwalo othunyelwa kwamanye amazwe ezinyangeni eziyisishiyagalombili zokuqala zalo nyaka unyuke ngo-60.3% unyaka nonyaka, wafinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingu-2.07, kanti izikhwama eziyizigidi ezingu-250 zithunyelwe kwamanye amazwe.
Ngaphandle kukaZhejiang, uLi Wenfeng, iPhini Likamongameli weChina Chamber of Commerce for the Import and Export of Light Industry and Handicrafts, uveze ukuthi imiyalo evela eGuangdong, Fujian, Hunan nakwezinye izindawo ezinkulu zokukhiqiza imithwalo yasekhaya ibone ukukhula ngokushesha kulo nyaka. .
Idatha yakamuva evela ku-General Administration of Customs ibonisa ukuthi ngo-Agasti kulo nyaka, inani lokuthekelisa lamacala, izikhwama kanye neziqukathi ezifanayo e-China likhuphuke ngo-23.97% unyaka nonyaka.Ezinyangeni eziyisishiyagalombili zokuqala, inani laseShayina eliqoqiwe lezikhwama kanye neziqukathi ezifanayo lalingamathani ayizigidi eziyi-1.972, likhuphuke ngo-30.6% unyaka nonyaka;Isamba semali yokuthekelisa esiqoqiwe besingamadola ayizigidi eziyizinkulungwane ezingama-22.78, sikhuphuke ngo-34.1% unyaka nonyaka.Lokhu futhi kwenza imboni yemithwalo yendabuko ibe enye indaba yohwebo lwangaphandle "ukuqhuma kwe-oda".
Ngaphambi kokuthi lolu bhubhane kulindeleke ukuthi luqale futhi
Uma kuqhathaniswa namacala ajwayelekile nezikhwama, izigameko zetroli zokuhamba zithinteka kakhulu yilolu bhubhane, okwenza ukuphindaphindeka kokutholwa kwemakethe yokuvakasha yaphesheya kubaluleke kakhulu.
"Ekugcineni kwalolu bhubhane, ikota eyodwa kuphela yamacala e-trolley wendawo athunyelwa ngomkhumbi."UGu Yueqin uthe ezikhathini ezinzima, amabhizinisi amaningi agcina imisebenzi yawo eyisisekelo ngokunciphisa umthamo wokukhiqiza futhi adlulisele ukuhweba kwamanye amazwe ekuthengisweni kwasekhaya.Ukukhula okuqinile kwemithetho yokuhwebelana namazwe angaphandle kulo nyaka kubenze bakwazi ukuvuselela amandla abo, okulindeleke ukuthi abuyele esimweni esandulela ubhubhane unyaka wonke.
Ngokuhlukile ezimpahleni zokugqoka, ama-oda ezinkampani zetroli zokuhamba azinawo umehluko osobala phakathi kwezinkathi eziphansi neziphakeme kakhulu.Nokho, ekupheleni konyaka, ngokuvamile kuba isikhathi esimatasa sezitshalo ezihlukahlukene zokukhiqiza.
“Ngimatasa kakhulu muva nje.Ngimatasa ngizama ukubamba izimpahla.”U-Zhang Zhongliang, onguSihlalo we-Zhejiang Camacho Luggage Co., Ltd., utshele iFirst Finance ukuthi ama-oda enkampani anyuke ngaphezu kuka-40% kulo nyaka.Ekupheleni konyaka, kudingeka banakisise ama-oda abekwe amakhasimende ngo-August no-September.Phakathi kwazo, amakhonteyina angu-136 alethwe kumakhasimende awo amakhulu ezinyangeni eziyisishiyagalolunye zokuqala zalo nyaka, okuwukunyuka cishe ngama-50% kunangonyaka odlule.
Nakuba umyalelo wokuhwebelana kwamanye amazwe usubekwe ezinyangeni eziyisikhombisa kamuva, uJin Chonggeng uthe ngenxa yokuthi ukunikezwa kwawo wonke uchungechunge lwezimboni kanye nabasebenzi emgqeni wokukhiqiza wefekthri yakhe kuye kwancipha ngesikhathi sodlame, lapho imakethe yohwebo lwangaphandle yemithwalo isingenile. phezulu kakhulu, manje isisesigabeni "somthamo wokukhiqiza kanye nochungechunge lokuhlinzeka awakafaniswe".Ukwengeza, imakethe yasekhaya ayikabuyi ezingeni langaphambi kobhubhane, ngakho-ke amandla okukhiqiza ebhizinisi abuyele cishe ku-80% ezingeni langaphambi kobhubhane.
Ngakolunye uhlangothi, kunzima ukuqasha abasebenzi ngenxa yokwanda okukhulu kwesidingo sabasebenzi, futhi ngakolunye uhlangothi, ukuhlinzekwa kwezingxenye nezingxenye ze-supply chain kuyashoda, okwenza isimangaliso sokuthi “akekho okwenzayo. noma yini enemiyalo” evelele.
Eqinisweni, uJin Chonggeng wenze amalungiselelo ngasekupheleni konyaka odlule.Uthe ekupheleni konyaka odlule, inkampani ilindele ukuthi imakethe iphinde ibuyele emuva.Ulayini wokukhiqiza kanye nesakhiwo sokuthengisa kwalungiselelwa kusenesikhathi, futhi yabuye yaxhumana ne-supply chain ukuze kwandiswe umthamo wokukhiqiza okhuphuka nomfula futhi kwandiswe i-inventory yezingxenye ezisele.Kodwa ukululama okuphelele ngokusobala kudinga isikhathi.
Njengoba ibhekene ne-rebound yemakethe, i-supply chain nayo isheshisa ukutholwa kwamandla.Inhloko yenkampani entsha yesayensi nobuchwepheshe ePinghu City, ekhiqiza izinduku zokudonsa nezinye izesekeli, uthe ama-oda alo nyaka anyuke ngo-60% ~ 70% unyaka nonyaka.Ngonyaka odlule, bekunabasebenzi abangaphezu kuka-30 kuphela embonini.Kulo nyaka, kunezisebenzi ezingaphezu kuka-300 efektri.
UGu Yueqin ubikezele ukuthi icala lonke kanye nama-oda okuthunyelwa kwezikhwama eDolobheni lasePinghu kulo nyaka kulindeleke ukuthi abuyele ezingeni langaphambi kobhubhane.U-Jin Chonggeng futhi ukholelwa ukuthi ukuphindaphinda kwemakethe emakethe yangaphandle kufanele kuhlale okungenani kuze kube yingxenye yokuqala yonyaka ozayo;Ngokuhamba kwesikhathi, imakethe yemithwalo izophinde ibuyele esilinganisweni sokukhula esinamadijithi amabili ngaphambi kwalolu bhubhane - ngaphambi kwalolu bhubhane, imiyalo yabo yasekhaya neyangaphandle ikhule ngezinga elingama-20% njalo ngonyaka.
Impendulo yoguquko ngaphansi "kokujikeleza kabili"
Njengomkhiqizi omkhulu wemithwalo emhlabeni, izimakethe ezimbili ezihamba phambili zaseChina zemikhiqizo yemithwalo yi-European Union kanye ne-United States.Ngokubuyela emuva ngemuva kwalolu bhubhane, isidingo semakethe yohwebo lwangaphandle siya ngokuya sifinyelela esiphethweni esiphakeme nasezingeni eliphansi, futhi amabhizinisi aseShayina enze imizamo kuzo zombili iziphetho.
UGu Yueqin uthe izikhwama ezikhiqizwa ePinghu zithunyelwa ikakhulukazi ezimakethe ezintathu ezinkulu: i-EU, i-United States ne-India.Ngokuyinhloko ziphakathi nendawo futhi zisezingeni eliphezulu, futhi izitayela eziningi zithuthukiswa ngokuzimela ngamabhizinisi.Ngaphansi kwe-dividend yenqubomgomo ye-RCEP (Regional Comprehensive Economic Partnership Agreement), ama-oda asuka ezifundeni ezifanele nawo anda kakhulu.Phakathi kwazo, ukuthunyelwa kwezikhwama ze-Pinghu emazweni e-RCEP bekungama-yuan ayizigidi ezingama-290, okukhuphuke ngo-77.65% unyaka nonyaka, okudlula izinga lokukhula lilonke.Ngaphezu kwalokho, ama-oda e-Australia, Singapore naseJapan akhule kakhulu kulo nyaka.
Ngokombiko wezezimali, ukuthengiswa okuphelele kwe-New Xiuli (01910. HK) kusukela ngoJuni 30 kulo nyaka bekungama-dollar ayizigidi eziyizinkulungwane ezingu-1.27, okukhuphuke ngo-58.9% unyaka nonyaka.
Siphinde sibe nemikhiqizo yethu yezikhwama ze-Ginza namapotimende, okuyimikhiqizo ye-OEM yemikhiqizo efana ne-Xinxiu.U-Jin Chonggeng uthe ukuma kwenkampani kukonke kumaphakathi futhi kusezingeni eliphezulu, kugxile ezimakethe zaseYurophu naseNingizimu-mpumalanga ye-Asia.Kulo nyaka, ama-oda e-Australia naseJalimane akhuphuke kakhulu.Kuma-oda athunyelwe e-United States, u-Jin Chonggeng uphakamise ukuthi baphinde bacabangele ukudlulisela ingxenye yamandla abo okukhiqiza baye eNingizimu-mpumalanga ye-Asia ukuze banciphise ubungozi bokungqubuzana kwezohwebo.
Njengoba isidingo semakethe esezingeni eliphansi senyukile, inkampani yezimpahla eZhejiang yengeze ifekthri ngoMashi kulo nyaka ukuze ihlangabezane nesidingo esiphansi ezindaweni eziningi.
Ukuqina kochungechunge lokunikezela ngempahla lwaseShayina kuphinde kubonakale ebhalansini eguquguqukayo phakathi kokuthengisa kwasekhaya nohwebo lwangaphandle lwalawa mabhizinisi ngaphansi kwephethini “yomjikelezo ophindwe kabili”.
“Ngo-2020, sizogxila ekuhwebeni kwasekhaya, okuzobalelwa ku-80% ~ 90% wokuthengisa.Kulo nyaka, imiyalo yohwebo lwangaphandle izobalelwa ku-70% ~ 80%.UJin Chonggeng uveze ukuthi ngaphambi kwalolu bhubhane, ukuhwebelana kwabo kwamanye amazwe kanye nokuthengiswa kwasekhaya kwakuyingxenye yesigamu ngokulandelana.Ukulungiswa okuguquguqukayo ngokwezinguquko ezimakethe zomhlaba bekuyisisekelo esibalulekile sabo sokuqalisa kabusha imakethe yaphesheya, futhi baphinde bazuza emizamweni yabo yokuqala ukwakheka “kokuthekelisa ekuthengisweni kwasekhaya” ekuqaleni kuka-2012.
Njengenye yeqoqo lesibili lamabhizinisi esifundazwe ahlanganisa ukuhweba angaphakathi nakwamanye amazwe “ama-pacesetters” amenyezelwe uMnyango Wezohwebo Wesifundazwe sase-Zhejiang, u-Jin Chonggeng useshintshile esuka ekucubunguleni okusekelwe kwe-OEM yasekuqaleni waya ekubeni yimodeli yokuthuthukisa ngokubambisana ne-ODM egxile ekwakhiweni komkhiqizo kanye nokuzakhela. iziteshi zokuthengisa.
Ukuze kuzuzwe ukuncintisana okukhulu kanye nenzuzo kulokhu kungaqiniseki, amabhizinisi andayo nawo aguqukela esiphethweni esiphakeme ngomklamo oqanjiwe nokwakha amabhrendi awo, futhi amukele ngenkuthalo ukuhweba nge-inthanethi futhi ahlele “ukuhamba emhlabeni jikelele”.
"Inani lokuthengisa lomkhiqizo wethu libiza cishe u-30%, futhi umkhawulo wenzuzo uzoba ngcono kunalowo wama-oda we-OEM."U-Jin Chonggeng uthe kungakhathaliseki ukuthi i-e-commerce ewela umngcele noma amapulatifomu okusakaza bukhoma asekhaya, sebeqalile ukusebenzisa imikhiqizo yabo ukwenza imizamo ekupheleni kwe-C, futhi bathole ulwazi oluthile.
I-Xinxiu Group, okuyibhizinisi elithwala imithwalo yezokuvakasha, yasungula isikhungo sesifundazwe sokuklama amabhizinisi abalulekile ePinghu eminyakeni embalwa edlule.U-Zhao Xuequn, ophethe isikhungo sokuklama, uthe ukuthengiswa kwamanye amazwe kwemikhiqizo yabo ezithuthukisiwe kubala cishe u-70% wesamba semali ethunyelwa ngaphandle, kanti inzuzo yemikhiqizo yabo izoba ngamaphesenti angu-10 ngaphezu kwalokho. imikhiqizo ejwayelekile.Umthwalo wokukala owethulwe yinkampani ngocwaningo oluzimele nokuthuthukiswa uthengise izigidi zezingcezu, futhi lo mkhiqizo omusha ukhuthaze ngempela ukuthuthukiswa kwebhizinisi.
Isikhathi sokuthumela: Dec-30-2022