Umbiko Wocwaningo Ngesimo Sokuthuthukiswa kanye Namathemba Otshalomali Womkhakha Wezikhwama Zabesifazane e-China (2022-2029)

Umbiko Wocwaningo Ngesimo Sokuthuthukiswa kanye Namathemba Otshalomali Womkhakha Wezikhwama Zabesifazane e-China (2022-2029)

Izikhwama zabesifazane zisuselwa ekuhlukaniseni ubulili bezikhwama, futhi zilinganiselwe ezikhwameni ezihambisana nezindinganiso zobuhle zabesifazane.Isikhwama sabesifazane singenye yezinsiza zabesifazane.Ngokwesigaba sasekhaya, singahlukaniswa ngesikhwama esifushane, isikhwama eside, isikhwama sezimonyo, isikhwama sakusihlwa, isikhwama, isikhwama sehlombe, isikhwama sehlombe, isikhwama sesithunywa, isikhwama sokuhamba, isikhwama sesifuba kanye nesikhwama semisebenzi eminingi ngokusho komsebenzi;Ngokusho kwempahla, ingahlukaniswa ngezikhwama zesikhumba zangempela, izikhwama zesikhumba ze-PU, i-PVC, izikhwama zendwangu, izikhwama zesikhumba ezinemibala, izikhwama ezilukwe ngesandla nezikhwama zikakotini;Ngokwesitayela, ingahlukaniswa ngezikhwama, izikhwama, izikhwama zamahlombe, izikhwama zamahlombe, izikhwama zezithunywa, izikhwama, izikhwama ezinqeni, izikhwama zokushintsha, izikhwama zesandla, izikhwama zokugqoka kusihlwa, njll;Ngokwesigaba, ingahlukaniswa ngezikhwama zokungcebeleka zemfashini, izikhwama zemithwalo, izikhwama zezemidlalo, izikhwama zebhizinisi, izikhwama zedina, izikhwama, izikhwama eziyinhloko, izikhwama zomama, izikhwama zezimonyo, izikhwama, njll;Ngokuya ngezigaba zokuthamba nobulukhuni, ingahlukaniswa ngezikhwama zokungcebeleka, izikhwama zokungcebeleka ezincane, izikhwama ezimise okwe-semi kanye nezikhwama ezinomumo.

Izikhwama zabesifazane ikakhulukazi zenziwe nge-mink, izinwele zikanogwaja, i-canvas, isikhumba senkomo, isikhumba sezimvu, i-PU lesikhumba, i-PVC, isikhumba sokulingisa, isikhumba sokwenziwa, indwangu kakotini, ilineni, idenim, uboya, indwangu ye-Oxford, i-corduroy, indwangu engalukiwe, i-canvas, i-polyester , ipulasitiki, indwangu yenayiloni, indwangu engalukiwe, ivelvet, utshani obulukiwe, indwangu yoboya, usilika, indwangu engangeni manzi, utshani, ilineni, indwangu yokunqamula umoya, isikhumba sengwenya, isikhumba, isikhumba senyoka, isikhumba sengulube, iphepha, njll.

1, Imboni yemithwalo

Izikhwama zabesifazane ziyingxenye yemboni yemithwalo.Imboni yemithwalo yaseChina ibilokhu inesikhundla esibalulekile emhlabeni.Umphumela wayo ubambe ngaphezu kuka-70% wesabelo somhlaba wonke, futhi ubambe isikhundla esiphezulu emhlabeni.Idatha efanelekile ibonisa ukuthi i-China inabakhiqizi bemithwalo abangaphezu kuka-20000, abakhiqiza cishe ingxenye eyodwa kwezintathu yemithwalo yomhlaba, futhi isikali sayo semakethe sikhulu.Kusukela ngo-2018 kuya ku-2020, inani lemakethe yemithwalo lizohlala lizungeze i-9000-11500, futhi ngo-2020, inani lemakethe yemithwalo lizoba ngu-10081. Kodwa-ke, okwamanje, i-China iseyizwe elikhulu ekukhiqizeni izikhwama, nemikhiqizo egxiliwe. emakethe esezingeni eliphansi, ithonya elibuthakathaka lomkhiqizo kanye nenani leyunithi eliphansi.Esimweni sokuthuthukiswa kokusetshenziswa, abathengi banaka kakhulu ikhwalithi yomkhiqizo nokuqwashisa ngomkhiqizo wemithwalo.Ngakho-ke, ukuphela kwendlela yokuthi amabhizinisi aseShayina athwala imithwalo athuthuke ngokuhlanganisa izinzuzo zawo zokukhiqiza ukuze akhe amabhrendi awo emithwalo.

2, Imakethe Yezikhwama Zabesifazane

Eminyakeni yamuva, imakethe yezikhwama zabesifazane eChina ibilokhu ithuthuka ngokuqhubekayo.Imininingwane ikhombisa ukuthi usayizi wemakethe wezikhwama zabesifazane emakethe yabathengi yaseChina ngo-2019 udlule ama-yuan ayizigidi eziyizinkulungwane ezingama-600, futhi izinga lokukhula lonyaka lingaphezu kwe-10%.Futhi iqhutshwa izinga elikhulayo lokusetshenziswa nesidingo, isikali semakethe yezikhwama zabesifazane sisakhula.Kodwa-ke, lapho ithemba lemakethe lilihle ngokwanele, uhlobo ngalunye nalo lugijima ukuze luzuze umhlabathi, luthuthukisa ukuncintisana kwalo okuyinhloko ngekhwalithi, intengo, isitayela sokuklama nezinye izici, ngethemba lokuthola amathuba okukhula ngokushesha emakethe yezikhwama zabesifazane basekhaya.Kodwa-ke, indlela yokuma emakethe, ukugqama emncintiswaneni phakathi kwemikhiqizo eminingi, futhi uzuze umusa wabathengi sekuphenduke isiqondiso zonke izinhlobo zezikhwama zabesifazane eChina ezizama ukuzithola.

Njengamanje, izinga lokufunwa kwemakethe yezikhwama zabesifazane liyaqhubeka nokukhula ngenxa yalezi zinto ezilandelayo:

Okokuqala, isisekelo sabathengi besifazane baseChina sikhulu.Imininingwane ikhombisa ukuthi ngo-2021, isibalo sabesifazane e-China sizodlula ezigidini ezingama-688, sifinyelele ezigidini ezingama-689.49, okuwukunyuka kwama-940000 ngonyaka owedlule, okubalelwa ku-48.81% yenani lonke labantu.

Okwesibili, amandla okusebenzisa abesifazane aya ngokuya eba namandla.Njengoba iShayina ibheka ukubaluleka okukhulu ekuthuthukisweni kwemfundo, inani labesifazane abaneziqu ze-bachelor noma ngaphezulu liye landa, futhi isibalo sabesifazane abasebasha abaneziqu eziphakeme zemfundo singaphezu kwesabesilisa abaneminyaka efanayo.Iziqu zemfundo ephakeme zivula umbono wabesifazane, futhi isifiso sabo sokuqhuba ukuzithuthukisa sinamandla, futhi izidingo zabo ezingokomoya zinamandla;Kanye nokwenza ngcono izinga lomnotho kazwelonke, umthamo wabesifazane abasebenzisayo uya ngokuya uqina futhi uqina.Imininingwane ikhombisa ukuthi u-97% wabesifazane basemadolobheni baseChina banemali engenayo kanti u-68% wabo unezindlu.Ngo-2022, isilinganiso somholo wanyanga zonke wabesifazane emsebenzini e-China sizofinyelela ku-8545 yuan.Uma kuqhathaniswa nesikhathi esifanayo sango-2021, iholo labesifazane lizokhuphuka ngo-5%, libe phezulu kancane kunelo labesilisa ngo-4.8%.

Okwesithathu, abesifazane bebelokhu bengamandla amakhulu emakethe yezimpahla zabathengi.Ngokusho kwedatha, kunabathengi abaphambili abayizigidi ezingama-400 abaneminyaka engama-20-60 eChina.Isamba sezindleko ezisetshenziswayo zonyaka ezisetshenziswayo zifinyelela ku-10 trillion yuan, futhi ngaphezu kuka-70% wamandla okuthenga komphakathi asezandleni zabesifazane.Ngokocwaningo olufanele lwemakethe, ngaphansi kwesiqubulo esithi “lapha zonke izifo”, ​​izikhwama zabesifazane bezilokhu ziyizimpahla ezithengwayo ezihamba phambili emakethe yabesifazane, futhi ingxenye yazo ekusetshenzisweni kwemfashini yabesifazane ibilokhu ihamba phambili.

Okwesine, "amandla akhe" avelele emakethe yabathengi.Eminyakeni yakamuva, ngokuthuthuka kwezinga lemali engenayo kanye nezinga lemfundo, abesifazane banezwi eliphakeme ekusetshenzisweni.Ngokusho kokuthengiswa kwe-JD, inani labasebenzisi besifazane belilokhu likhuphuka eminyakeni yamuva, futhi amandla okuthenga abasebenzisi besifazane nawo abonise inani elisha eliphakeme.Ukukhula okuqhubekayo kokusetshenziswa kubonisa ukuthi "bona" ​​badlala "amandla abesifazane" ekuthuthukiseni ukusetshenziswa, futhi abathengi besifazane baye baba umgogodla wokusetshenziswa.Ikakhulukazi, abesifazane abangama-30+ bazoba namawala futhi baphishekele izinga lempilo.Ngokwezibalo zabantu zika-2019, isibalo sabesifazane abaneminyaka engama-30-55 sesifinyelele ezigidini ezingama-278.Basesigabeni sempilo nokubusa okuqinile kwezomnotho futhi badlala indima ebalulekile ezigabeni ezihlukahlukene zezimakethe.

Okwesihlanu, "umnotho wakhe" ukhula njalo, futhi imakethe yabathengi besifazane iyanda.Ngokuthuthuka okuqhubekayo komphakathi kanye nokubamba iqhaza okuqhubekayo kwabesifazane emikhakheni yamasiko, ezomnotho, ezombusazwe kanye neminye, isimo sabesifazane emphakathini siyathuthuka.Abesifazane abaningi abasagcini “ukusebenzela” imindeni yabo kuphela, kodwa sebezimisele kakhulu ukutshala imali “ekuzitshaleni”.Ngokocwaningo olufanele, cishe u-60% wabesifazane abashadile bazibeka kuqala, futhi abayeni nezingane kufanele "bancike emuva".“Ukuphaphama” okunjalo kubonakala kulethe “ukuqina” emakethe yabathengi besifazane eChina, futhi “umnotho wakhe” ukhula njalo.Ngokusho kwedatha, i-97% yabesifazane e-China bazoba amandla amakhulu "okuthenga nokuthenga" emindenini yabo ngo-2020, futhi imakethe yabathengi besifazane e-China izodlula i-10 trillion yuan.

Esimweni sokukhuphuka "komnotho wakhe" ongenhla, imakethe yabathengi besifazane iyakhula.Ngokombiko wePeople's Daily, iChina inemakethe yabathengi besifazane engu-4.8 trillion yuan ngo-2020. Ngamanye amazwi, abesifazane baseShayina basebenzise ama-yuan ayizigidi eziyizinkulungwane ezingu-4.8 ngonyaka.Njengomholi wezimpahla zabathengi emakethe yabesifazane, imakethe yezikhwama zabesifazane nayo inesidingo esikhulu semakethe.

Isikhombisa ukusabalala kwe-e-commerce.Ukuthenga nge-inthanethi kunikeze abesifazane ithuba lokusebenzisa kangcono futhi kulethe namathuba okuthuthukisa izikhwama zabesifazane.Njengamanje, inani labesifazane abasebenzisa i-inthanethi eChina selifinyelele ngaphezu kwezigidi ezingama-500, kanti iPeople's Daily iphinde yathi ingxenye yabasebenzisi besifazane ekuhwebeni kwe-e-commerce eqondile iphezulu njenge-70-80%, okukhombisa ukuthi abesifazane " amandla okuthenga aphelele”.

Idatha ikhombisa ukuthi ngoJanuwari 2022, isikali esisebenzayo sabesifazane abasebenzisa i-Intanethi yeselula sesifinyelele ezigidini ezingama-582, sikhuphuke ngo-2.3% unyaka nonyaka, futhi ingxenye yenethiwekhi yonke ikhuphuke yafinyelela ku-49.3%.Isilinganiso sesikhathi sanyanga zonke sokusetshenziswa kwabasebenzisi besifazane sidlule amahora angu-170;Ukusetshenziswa kwe-inthanethi kungaphezu kwama-yuan ayi-1000, okubalelwa ku-69.4%.

Ikakhulukazi, ukusakaza bukhoma kwe-e-commerce.Kusukela ngo-2018, imboni yokusakaza bukhoma ye-e-commerce yaseChina isiphenduke indawo yomoya.Ngo-2019, ukugeleza okuqinile kanye ne-liquidity ye-KOL efana ne-Li Jiaqi kuzothuthukisa ukuthuthuka okusheshayo kokusakaza bukhoma kwe-e-commerce.Ngo-2020, lesi simo esiwubhubhane sazala enye intuthuko “emnothweni wezindlu” futhi savuselela amandla embonini yokusakaza bukhoma ye-e-commerce.Izinga lemakethe likhuphuke ngo-121% uma liqhathaniswa nonyaka odlule, lafinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingu-961.Kulinganiselwa ukuthi usayizi wemakethe ye-e-commerce esakazwa bukhoma yaseChina uzofinyelela kuma-yuan ayizigidi eziyizinkulungwane eziyi-1201.2 ngo-2021, futhi uzophinde akhuphuke afinyelele kuma-yuan ayizigidi eziyizinkulungwane eziyi-1507.3 ngo-2022.

Ngo-2020, inzuzo ye-e-commerce esakazwa bukhoma yaseChina izokhuphuka isuka kuma-yuan ayizigidi eziyizinkulungwane ezingama-26.8 ngonyaka wezi-2017 iye kuma-yuan ayizigidi eziyizinkulungwane eziyi-1288.1, okuwukukhula ngo-4700%, ngentuthuko esheshayo.Ngengxenye yokuqala ka-2021, inzuzo yokusakaza bukhoma kwe-e-commerce yaseChina izofinyelela kuma-yuan ayizigidi eziyizinkulungwane eziyi-1094.1.

Ngesikhathi esifanayo, umnotho wabesifazane uye wakhuthazwa ngamandla, futhi amandla okusetshenziswa kwabesifazane emakethe yabathengi nawo afakazelwe.Iqhutshwa amandla aqinile okusetshenziswa kwabesifazane, i-e-commerce esakazwa bukhoma, njengenye yezimboni ezintsha zokudayisa, nayo isizuzile.Ngokwemininingwane, kusukela ngo-Agasti 2021, ngaphezu kwama-60% wabasebenzisi be-e-commerce yokusakaza bukhoma ngabesifazane.Kulo mongo, abathengisi bezikhwama zabesifazane nabo bahlala bengena ethrekhi.