Izikhwama eziyindilinga neziyindilinga: umlando wesitayela esingaphelelwa isikhathi

A isikhwamaingaphezu kwesesekeli - yisitatimende semfashini, into yomuntu siqu, futhi ngokuvamile uphawu lwesimo.Yize amathrendi efika edlula, eminye imiklamo yezikhwama zesandla nokuduma akupheli.Yilapho i-What Goes Around Comes Around - umthengisi wesimanje owaziwa ngokukhetha izikhwama zezandla zabaklami.Kule bhulogi, sihlola umlando wezinye zezikhwama eziyingqopha-mlando ezimile isikhathi eside futhi ezisaqhubeka nokufunwa namuhla.

Elinye lamagama aziwa kakhulu ezikhwameni nguChanel.Ibonakala ngokushesha ngesithombe esiphekiwe, ibhande leketango elinethoni yegolide kanye nama-C wesiginesha aphindwe kabili.Kodwa bewazi ukuthi i-Chanel 2.55 yasungulwa nguCoco Chanel ngokwakhe ngo-1955?Idizayinelwe njengenguqulo esebenzayo yesikhwama sendabuko, esinamabhande amade asivumela ukuthi sigqokwe ehlombe.Umklamo wangempela wawufaka ulwelwesi olu-burgundy, indawo eyimfihlo yezinhlamvu zothando, kanye nengidi eyayingavulwa ngokhiye okhethekile.I-2.55 isalokhu iwuphawu lobuhle nobunkimbinkimbi, futhi akuvamile ukuthi izinguqulo zakudala zithengiswe ngezinkulungwane zamadola.

Esinye isikhwama esimile isikhathi eside yiHermès Birkin.Iqanjwe ngomlingisi waseBrithani nomculi uJane Birkin, isikhwama sakhiwa ngo-1984 lapho uBirkin ehlezi endizeni no-CEO wakwaHermès uJean-Louis Du Next kuJean-Louis Dumas.Bobabili bebexoxa ngobunzima bokuthola impelasonto yesikhumba efanelekile, futhi uDumas uhlongoze ukudalela i-Birkin eyodwa.I-Birkin yazalwa futhi kusukela ngaleso sikhathi isibe esinye sezikhwama ezidumile nezifiselekayo zesikhathi sonke.Ngokhiye wayo wesiginesha, ukhiye kanye nebhande, i-Birkin isibe uphawu lomcebo nokunethezeka.Akuvamile ukuthi izikhwama ezintsha noma ezingavamile zikhuphuke zibe izibalo eziyisithupha.

Ukwengezwa kwakamuva emhlabeni kwezikhwama zesithonjana yi-Louis Vuitton Neverfull.Sethulwe ngo-2007, lesi sikhwama ngokushesha saba intandokazi ngenxa yokuhlukahluka kwaso nokuguquguquka.I-monogrammed canvas kanye ne-leather trim isiphenduke isisekelo somkhiqizo we-Louis Vuitton, futhi isikhwama siye sashintsha ngosayizi, umbala kanye nempahla phakathi neminyaka.Isiqephu sesitatimende esingagqokwa ngokusemthethweni noma okungajwayelekile, i-Neverfull iyisengezo sakudala kunoma iyiphi ikhabethe.

Pho kungani lezi zikhwama ziqhubeka zithandwa kangaka unyaka nonyaka?Ingxenye yalokho kungenxa yomklamo wayo ongaphelelwa yisikhathi kanye nokwakhiwa kwe-premium.Kodwa futhi yingoba kunomlando nendaba ngemuva kwalezi zikhwama.Bamele abaklami bemfashini abahamba phambili futhi ukuba nocezu kuwuphawu lwempumelelo, ubukhazikhazi nesitayela.Uma uthenga i-Chanel 2.55 yakudala, u-Hermès Birkin noma u-Louis Vuitton Neverfull, awuthengi nje isikhwama - utshala imali ocezwini lomlando wemfashini.Njengoba kufakazelwa yi-What Goes Around Comes Around, lezi zikhwama ezingaphelelwa yisikhathi aziyi ndawo maduzane.

Ngamafuphi, i-handbag ingaphezu nje kwe-accessory.Ingamela isitayela, ubuhle nokunethezeka.Ezinye izikhwama zezandla zisebenza isikhathi eside futhi ziyaqhubeka zithandwa unyaka nonyaka, ngisho namashumi eminyaka ngemva kokudalwa kwazo.Izikhwama zesithonjana eziphuma kumikhiqizo efana neChanel, Hermès kanye noLouis Vuitton zifiswa abathandi bemfashini emhlabeni jikelele.Ukuba nesinye salezi zikhwama zomklami kuwuphawu lwempumelelo kanye nesixhumanisi somlando wemfashini.What Goes Around Comes Around iyaziqhenya ngokunikeza ukukhetha okungcono kakhulu kwalezi zikhwama zakudala ukuze nawe, ukwazi ukutshala imali ocezwini lomlando wemfashini ozoqhubeka nokwenza isitatimende iminyaka eminingi ezayo.