Isimo sokuthuthukiswa kwemboni yezikhwama zezandla zabesifazane emhlabeni jikelele

Izikhwama zabesifazane, leli bizo lisuselwe ekuhlukaniseni ubulili bezikhwama.Izikhwama ezinomehluko wobulili futhi ezikhawulelwe kubuhle besifazane ngokuhlangene zibizwa ngokuthi izikhwama zabesifazane.Izikhwama zabesifazane nazo zingenye yezesekeli zabesifazane.Ngokwesigaba sasekhaya, ngokuvamile ihlukaniswe yaba imisebenzi: izikhwama ezimfushane, izikhwama ezinde, izikhwama zezimonyo, izikhwama zakusihlwa, izikhwama, izikhwama zamahlombe, ojosaka, izikhwama zezithunywa, izikhwama zokuhamba, izikhwama zesifuba nezikhwama zemisebenzi eminingi.Noma ngokusho kwempahla: isikhumba, isikhumba se-PU, indwangu, ukotini nokunye.Izigaba zakwamanye amazwe zicishe zifane: I-WALLET wallet, COSMETIC BAG (isikhwama sezimonyo), HANDBAG (isikhwama sesandla), esihlukaniswe nge-TOTE (isikhwama sesandla), SHOULDERBAG (isikhwama esisemahlombe), BUCKETBAG (isikhwama sebhakede).
1. Isimo sokuthuthuka kwemakethe yemboni yezikhwama zezandla zabesifazane emhlabeni jikelele

Ngokusho "kombiko ojulile woCwaningo nokuThuthukiswa kweProspect Analysis mayelana Nesimo Samanje Semboni Yezikhwama Zabesifazane YaseChina (2022-2029)" ekhishwe yi-Guanyan Report Network, kusukela ngo-2021, usayizi wemakethe yomhlaba wonke wemboni yezikhwama zabesifazane uzofinyelela e-US. $63.372 billion.Ngokombono wesifunda, i-Asia inabantu abaningi uma kuqhathaniswa.Izifunda ezimelwe amazwe athuthukile kwezomnotho njengeChina zinengxenye ephezulu yemakethe yezikhwama zabesifazane.I-Asia futhi iyimakethe yesifunda enkulu kunazo zonke emhlabeni yezikhwama zabesifazane.Ngaphezu kwalokho, eYurophu nase-United States.Izifunda ziyizindawo ezijwayelekile zokusebenzisa imikhiqizo enenani eliphezulu, futhi intengo yeyunithi ephezulu yamakhasimende yenza lezi zifunda zibe izimakethe eziyinhloko zezikhwama zabesifazane, ikakhulukazi imakethe yezikhwama zabesifazane ezisezingeni eliphezulu.
Okwesibili, isimo sokuthuthukiswa kwemakethe yemboni yezikhwama zezandla zabesifazane baseChina
1. Usayizi wemakethe
imboni yendwangu yezwe lami ibilokhu ingenye yezimboni zokukhanya ezibalulekile ezweni lami.Imboni yemithwalo nayo inesikhundla esibalulekile embonini yendwangu.Izikhwama zabesifazane zisobala kakhulu ngenxa yezimpawu zabathengi, ukuzimisela okunamandla ukufaka esikhundleni sokusetshenziswa, kanye nokusetshenziswa okungaqinile, okwenza imboni Akukaze kube khona ukwehla okusobala.Ngo-2021, usayizi wemakethe wemboni yezikhwama zezandla zabesifazane basekhaya cishe u-114.635 billion yuan.
(1) Isikhwama sesikhumba sabesifazane
Njengempahla eyinhloko yezikhwama zabesifazane eziphezulu, isikhumba sivame ukusetshenziselwa izikhwama zabesifazane zemikhiqizo eyaziwayo.Eminyakeni yamuva nje, ngokukhula kwamandla okuthenga abesifazane ezweni lami, usayizi wemakethe wezikhwama zabesifazane zesikhumba uqhubekile nokukhula, wafinyelela ku-39.32 billion yuan ngo-2021.
2) Isikhwama sabesifazane esiyinhlanganisela
Ngokusetshenziswa okuqhubekayo kwezinto ezihlukahlukene ezihlanganisiwe, izinhlobo zezikhwama zabesifazane ezihlanganisiwe zihlala zicebile, futhi usayizi wemakethe wemboni uye wanda kancane kancane.Ngo-2021, usayizi wemakethe uzofinyelela ku-75.315 billion yuan.
2. Isimo sokuhlinzeka
Ukusatshalaliswa kochungechunge lwemboni yemithwalo yasekhaya kubonakala ekuhlukanisekeni okukhulu emakethe.Okokuqala, iphethini yemithwalo yasekhaya ngokuvamile inesiphetho esiphansi, ibuthakathaka emandleni omkhiqizo, kanye namazinga okumaka aphansi.Intengo yeyunithi ngokuvamile ingaphansi kwama-yuan angama-500.Okwesibili, amabhrendi aphesheya kwezilwandle athatha imigqa yemikhiqizo ephezulu, enamanani amayunithi asukela ezinkulungwaneni kuya emashumini ezinkulungwane zama-yuan, anamazinga aphezulu okumaka.Ikhefu lomkhiqizo libe yithuba elihle lokuthuthukiswa kwemikhiqizo yemithwalo yasekhaya ebiza izindleko njenge-Aihuashi ne-90Fen.Ukuthengiswa kwemithwalo nezikhwama okunenani lama-yuan angama-300-1000 kuyashisa.
Ukukhiqizwa kwemithwalo yaseShayina kube nengxenye engaphezu kuka-70% wesabelo somhlaba, futhi kuthathe isikhundla esiphezulu emhlabeni.Njengomkhiqizi omkhulu wemithwalo emhlabeni, iChina inabakhiqizi bemithwalo abangaphezu kuka-20,000, abakhiqiza cishe ingxenye eyodwa kwezintathu yemithwalo yomhlaba, futhi ingxenye yayo yemakethe inkulu.Eminyakeni yamuva, ngokuthuthuka okusheshayo kwemboni yemithwalo, inani lezinkampani zemithwalo e-China liyanda.Njengamanje, agxile kakhulu ezifundazweni ezisogwini iGuangdong, iFujian, iZhejiang, iShandong, iShanghai, iJiangsu, kanye nezifundazwe zaseHebei neHunan.Ukwenziwa ngcono kwezinga kuqhubekisele phambili izinga lokuthengisa embonini yemithwalo yaseChina.
Imboni yemithwalo yaseChina inochungechunge olude lwezimboni kanye nezixhumanisi eziningi zokujikeleza.Ukuvela kwe-e-commerce kwandise iziteshi zokuthengisa futhi kwasungula imodeli yebhizinisi yezinkampani zemithwalo.I-E-commerce inciphisa izindleko zokuthengiselana, abathengi bangaxhumana ngqo nemikhiqizo emisha nemikhiqizo emisha, futhi bangathenga ngokushesha izikhwama zemikhiqizo ehlukene, kuyilapho izinkampani zemithwalo zingakwazi ukwenza isingeniso somkhiqizo, ukukhushulwa, nokuthengisa nge-inthanethi, zifinyeze izixhumanisi zokujikeleza nokuthengiselana, zithuthukise. ukusebenza kahle.Ngokukhula okukhulayo kwe-e-commerce kanye namamodeli wokusebenza kwenkundla ahlobene, izindleko zokusebenza zizoqhubeka zehla, futhi ukuhweba nge-inthanethi kwemboni yemithwalo kuzoba inkambiso evamile.
Phakathi kwazo, ukulethwa kokusakaza bukhoma bekugqame kakhulu onyakeni odlule.Ubuqiniso bayo, ukusebenzisana kwesikhathi sangempela, nomuzwa webanga eliphephile esikrinini wonke kuhlangabezane nesidingo esinamandla sabathengi sabantu abanenkinga yokuhamba phakathi nalolu bhubhane, okwenza ukulethwa kokusakaza bukhoma kube ihhashi elimnyama.Isimo sengqondo sesiphenduke ingosi yethrafikhi ethathwe yizinkampani ezinkulu.Ngaphansi kokugeleza okukhulu komoya, kunezindlela eziningi zokuhlanganisa izandla namahange adumile, umphathi ukuqeda ukusakaza bukhoma mathupha, futhi wakhe igumbi lokusakaza bukhoma lomkhiqizo.Imboni yemithwalo nayo ihlole ukusakazwa bukhoma kwamanzi.Phakathi kwazo, izinhlobo zemithwalo ezifana ne-Aihuashi neBremen zenze kahle kakhulu.Bakhe ubudlelwano obuhle bokusebenzisana no-Weiya, Li Jiaqi, Lieerbao, Sydney namanye amahange ahamba phambili eTaobao, futhi bathola idumela elihle nokuthengisa.Ngaphezu kwalokho, i-Aihuashi iphinde yakha amagumbi okusakaza bukhoma omkhiqizo woMnyango weTao, iDouyin nezinye iziteshi ukuze kujulise ukuxhumana nabasebenzisi, okuye kwaqashelwa kabanzi ngabalandeli.
Imboni yemithwalo inomphumela obalulekile womkhiqizo.Imikhiqizo yemithwalo yasekhaya yaseShayina igxile ezimakethe ezimaphakathi nezisezingeni eliphansi, ezinethonya elibuthakathaka lomkhiqizo kanye namanani aphansi amayunithi.Esimweni sokuthuthukiswa kokusetshenziswa, abathengi banaka kakhulu ikhwalithi yomkhiqizo nokuqwashisa ngemikhiqizo yemithwalo, futhi imakethe yemithwalo yomuntu siqu nehlakaniphile iphakathi nendawo ukuya phezulu inamandla amakhulu okuthuthuka.
Ngokwezibalo, ngonyaka ka-2019, ukuphuma kwezikhwama zabesifazane basekhaya kwakucishe kube yizigidi eziyizinkulungwane ezingama-2.239.Ngo-2020, imboni yagcina ukukhula okuqinile, yafinyelela ku-2.245 billion.Ngo-2021, ukukhishwa kwezikhwama zabesifazane kwakulinganiselwa ku-2.351 billion, futhi izinga lokukhula laliphansi kunaseminyakeni edlule.
3. Isimo sokufuna

Ngokuthuthukiswa kwamazinga okuphila kanye nokushintsha kwemibono yabantu, abesifazane banamuhla banezidingo eziphakeme neziphakeme zokuzibona, futhi abesifazane bazibonakalisa ngezindlela ezihlukahlukene.Imithwalo isiphenduke into ebaluleke kakhulu njengezimpahla zokugqoka nezimonyo.Ngokwezibalo zeminyango ethintekayo, emadolobheni aseYurophu asezingeni lokuqala anezimboni zemfashini ezithuthukile, isilinganiso sezitolo zezingubo, izitolo zezicathulo, izitolo zemithwalo nezikhwama zilinganiselwa ku-2:1:1, kanti amadolobha asezingeni lesibili ngokuvamile afinyelela ku-4:2 :1.Kodwa e-China, ngisho nasemadolobheni asezingeni lokuqala njengeBeijing, iShanghai, i-Guangzhou ne-Shenzhen, isilinganiso sezitolo zezingubo, izitolo zezicathulo, nezitolo zemithwalo nezikhwama zingu-50:5:1 kuphela kakhulu.Ukuqhathanisa lezi zilinganiso ezimbili ezihlukene kukhombisa imakethe enkulu yemakethe yemithwalo yaseChina.Esikhathini esizayo, imakethe izokwandisa umthamo izikhathi ezingaphezu kuka-20, futhi imakethe inamandla amakhulu.
Ngo-2019, ukuthengiswa okusobala kwezikhwama zabesifazane ezweni lami kwafinyelela ezigidini ezingama-963.Ngo-2020, ngenxa yomthelela wobhubhane olusha lomqhele, ukuthengiswa okusobala kwezikhwama zabesifazane kuzokwehla.Ivolumu yokuthengisa yonyaka izofinyelela ezigidini ezingama-970, futhi izokhuphuka ifike ku-1.032 billion ngo-2021.
4. Ukuhlaziywa kwebhalansi yokuhlinzeka nokufunwa
Isikhathi eside, izwe lami belingumthengisi omkhulu wemboni yendwangu, futhi imakethe yezikhwama zabesifazane iyafana.Emakethe yasekhaya, izinga lokukhiqiza kanye nokuthengiswa kwemakethe yezikhwama zabesifazane yezwe lami belilokhu lingaphansi kwama-50%, futhi umthamo omkhulu wokukhiqiza izikhwama zabesifazane ugaywa ngezimakethe zaphesheya.
5. Isimo sokuncintisana

Imboni yezikhwama zabesifazane ingahlukaniswa ngokunethezeka, izinga eliphezulu, eliphakathi nendawo kanye nenqwaba.Njengamanje, maningi amabhizinisi embonini yezikhwama zezandla zabesifazane ezweni lakithi wonkana, umkhawulo wokungena embonini uphansi uma kuqhathaniswa, futhi isibalo samabhizinisi amancane naphakathi nendawo embonini sikhulu uma kuqhathaniswa, okuholela ekuqhekekeni okukhulu kwabesifazane bezwe lami. imboni yezikhwama.Imigqa yemikhiqizo yokunethezeka nesezingeni eliphezulu igxilile ngokuqinile yimikhiqizo yangaphandle, futhi imakethe emaphakathi Imikhiqizo yangaphandle iqhudelana nemikhiqizo yasekhaya ehamba phambili, futhi imakethe enkulu ibuswa yimikhiqizo eminingi yasekhaya emincane naphakathi.

Ngenxa yemakethe evuthiwe embonini yokukhiqiza izikhwama zezandla zabesifazane kanye nomkhawulo ophansi wokungena embonini, kunenani elikhulu lezinkampani zezikhwama zezandla zabesifazane ezweni lami, futhi okwamanje ayikho inkampani ehamba phambili enenzuzo yoyedwa.Eminyakeni yamuva, izinga lemali engenayo lezakhamuzi zaseShayina liye landa.Ngokuzayo, ngaphansi komkhuba ojwayelekile wokumaketha kwemboni, ukugxilwa kwezimakethe zomkhakha kulindeleke ukuthi kukhule ngokuqhubekayo.

6. Ukugxila emakethe
Ngokwentuthuko yasekhaya, ukuncintisana emakethe yezikhwama zezandla zabesifazane yezwe lami kushubile, ikakhulukazi phakathi kwemikhiqizo emincane naphakathi.Bangathembela kuphela ezimpini zamanani ukuze bathole imakethe., ukugxila emakethe akuphakeme, izinzuzo zezinkampani ezihamba phambili emakethe azibonakali, futhi umehluko wemikhiqizo phakathi kwemikhiqizo ehlukahlukene mincane.Ngo-2021, i-CR4 yamabhizinisi asekhaya icishe ibe ngu-16.75%, futhi imakethe isesimweni sokuncintisana esisobala.